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Answer Engine Optimization · Retainer agency

When someone asks ChatGPT who to hire, is it recommending you?

AI chatbots are replacing Google for local recommendations. We make sure your business is the name ChatGPT, Google AI, Perplexity, and Claude say back when a prospect asks who to hire.

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01 · What changed

The way people find local businesses just changed.

For twenty years, your prospect typed a question into Google and scrolled through a list of blue links. Today, more of them are asking ChatGPT, Perplexity, or Google's AI Overviews — and getting back a single recommendation. Not ten. One.

The winners of the next decade won't be the sites that rank. They'll be the businesses that get recommended by name.

AI models don't rank websites the way Google does. They read your business information across the web, verify it's consistent, and then decide whether they trust you enough to name you in an answer. If the signals aren't there — or your competitor's signals are stronger — you don't get mentioned. You don't even know the conversation happened.

We fix that.

02 · What we do

Four services.
One outcome: you get recommended.

All services →
01

Foundation

The basics done correctly, once, so the rest of the work has something to stand on.

Most local businesses are invisible to AI chatbots because their core data is inconsistent — the name, address, services, and hours don't match across the web. We rebuild your Google Business Profile, fix citation inconsistencies across the directories AI models actually read, and add structured data to your site so machines can parse you cleanly. One canonical record of your business, deployed everywhere it matters.

02

Visibility

Tracking where AI models cite you today and rebuilding the pages that should be cited tomorrow.

AI chatbots quote pages that read like answers. We build a prompt set of the questions your real customers ask, run it weekly across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview, and identify the structural reasons your competitors get cited and you don't. Then we rewrite or build the pages that fix the gap — question-led headings, self-contained answers, retrievable shape.

03

Authority

The off-site signals that tell models you are a real, trusted business, not a thin profile.

Reviews, earned mentions, and third-party citations are how AI models verify a business is real. We build a review velocity system, pursue editorial mentions on the sites your category's models already trust, and track sentiment of mentions — not just count. The work coordinates with whatever PR or community work you already do.

04

Operations

The recurring work that keeps the first three services honest as the models shift.

ChatGPT releases a new model. Google updates AI Overviews. Perplexity changes its citation logic. The work above only stays effective if someone is watching, adjusting, and reporting. Operations is that someone — a senior practitioner running the prompt set monthly, responding to model behavior changes, and writing the report that goes to your inbox each month.

03 · Why now
Fact 01

ChatGPT alone handles over one billion queries a day. Many are local-intent.

Fact 02

AI answers increasingly cite one business by name. Not ten blue links.

Fact 03

Most local businesses are invisible to AI models today.

04 · FAQ

Questions,
answered.

Structured Q&A is exactly what AI models retrieve and cite. This page is itself a demonstration of what we build for clients.

What is Answer Engine Optimization, in plain English?
When someone asks ChatGPT or Google's AI Overview for the best plumber in their area, the AI picks a few names and explains why. AEO is the work of making sure your business is one of those names — and that the reasons it lists are accurate. It's the recommendation layer that sits on top of search. We structure your site, citations, reviews, and reference content so the models have something correct to quote.
How long before we show up in AI answers?
First mentions usually appear within 30 to 90 days. Stable, repeated mentions across ChatGPT, Perplexity, Gemini, and Google AI Overview take three to six months. Anyone promising results in two weeks is either lying or running a script that gets you penalized later. The models retrain and refresh on their own schedules, so some weeks you'll see fast jumps and other weeks nothing. We send a monthly visibility report so you can see the trend, not the noise.
What does this cost?
Retainers run from low four figures to high four figures monthly, depending on scope. We don't publish a single starting number because the work to reach the same outcome differs by market saturation, business size, and how much foundation work is needed up front. We'll quote a flat monthly number after a short call, and we'll tell you on the call if the math doesn't work for your business rather than walk you through a pitch. There's no setup fee, no annual contract, and no per-keyword pricing.
All 10 questions →

The answer begins with a conversation.

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